I've watched very little of the Olympics, but one thing I've noticed is the obvious American hegemony. Now, I have American pride; I always wear red, white and blue on July 4; but sometimes I just want to watch other countries, especially when they're the better team.
The New York Times published a very interesting account Monday describing how much effort--and how much American power--dominated the Games from the very beginning. A large part of it is Dick Ebersol, the chairman of NBC Sports, and his incredibly foresight and business savvy. Back in 2000, the Sydney Games were in late September, and the ratings weren't good. Even before Beijing was officially named the host of the 2008 Games, he managed to convince the president of the International Olympic Committee to move back the dates to August. Many assumed that the Games started on 8/8/08 because of the symmetry of the dates and because eight is a lucky number in Chinese. But that actually hadn't even occured to those in charge. Promising higher ratings, with that wonderful 12-hour difference that caused many events to be aired live in primetime in the East, Ebersol quickly deduced that the Summer Games will do best in mid-August when there is no football or tennis to distract viewers--or cause prime athletes to skip the Games--and when children can stay up late to watch without worrying about homework and school. By the way, American television money accounts for more cash for the I.O.C. than all the world’s other broadcasters combined.
Ebersol also decided months ago to shape the Games around Michael Phelps and his mother (though they neglected to mention anything of his father for days). He also convinced the gymnasts and swimmers to change their competing schedules to accomodate American television audiences.
Amazing.
Showing posts with label 2008 Bejing Olympics. Show all posts
Showing posts with label 2008 Bejing Olympics. Show all posts
Monday, August 25, 2008
Wednesday, August 13, 2008
Oh, Laure Manadou
Every four years, as an integral component of Olympic coverage, the networks film stories spotlighting certain athletes. Some indeed do have a story to tell. But for the average teenage Olympian, their story is just not compelling. Shawn Johnson is an example: The only thing mildly interesting about her ascent to the Olympics was that her hometown was flooded recently. In reality, she's just an incredibly lucky girl who is talented, strong, and worked hard at her sport, but happened to be in the right place and the right time. How her coach knew, back in 2000, that she would be ready eight years later to compete at the highest level--at the prime age of 16--is beyond me.
But the story that's grabbed me, partly because it's so sad, is Laure Manadou's. Even though she had barely squeaked by to be in lane 8 (last place) in the 400 meter freestyle, I was rooting for her. She made a lot of stupid decisions I'm sure she regrets--but to lose your lead and your boyfriend to your rival is just crushing, and to have nude pictures of you surface the day after the very public breakup is just throwing fire on an already burned victim.
Most of the athletes profiled are Americans, just like the Olympics in large part were organized so that the top sports would be viewed live for both the Eastern and Central time zones of the country. Laure Manadou was front-page news for both the Italian and French media, since she practically defected her hometown to join her Italian swimmer. But obviously most people outside Europe had no idea who she was, and she must have given her permission for NBC to profile her, considering the incredibly emotional and raw year she's just had. Why? Did she feel she had to, that she might as well, since a Google search only brings up her nude pictures? Maybe they figured the outpouring of sympathy would be worth it, or it could bring some lucrative deals. But it didn't work; being reminded constantly of everything that's ruined your life has a way of holding you back.
It's no wonder that she's seriously considering quitting the sport entirely.
But the story that's grabbed me, partly because it's so sad, is Laure Manadou's. Even though she had barely squeaked by to be in lane 8 (last place) in the 400 meter freestyle, I was rooting for her. She made a lot of stupid decisions I'm sure she regrets--but to lose your lead and your boyfriend to your rival is just crushing, and to have nude pictures of you surface the day after the very public breakup is just throwing fire on an already burned victim.
Most of the athletes profiled are Americans, just like the Olympics in large part were organized so that the top sports would be viewed live for both the Eastern and Central time zones of the country. Laure Manadou was front-page news for both the Italian and French media, since she practically defected her hometown to join her Italian swimmer. But obviously most people outside Europe had no idea who she was, and she must have given her permission for NBC to profile her, considering the incredibly emotional and raw year she's just had. Why? Did she feel she had to, that she might as well, since a Google search only brings up her nude pictures? Maybe they figured the outpouring of sympathy would be worth it, or it could bring some lucrative deals. But it didn't work; being reminded constantly of everything that's ruined your life has a way of holding you back.
It's no wonder that she's seriously considering quitting the sport entirely.
Labels:
2008 Bejing Olympics,
Laure Manaudou,
Olympics,
privacy,
stories,
Summer Olympics,
swimming
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